The thing about social media sites is that they are all about showing the “Great and Powerful Oz”, in other words, they show the person behind the curtain. Who is it that is running or working for businesses that you like on Facebook or follow on Twitter, or whose blog you read?
Is it the business owner herself? Is it a random employee? A person in the marketing department or someone like me, a person outside of the organization who is hired to run the social media? And what’s the real difference?
If the person is doing his or her job correctly, the difference is nill. The voice of the business on social media sites should convey the same tone that has been delivered via their additional marketing efforts.
In the case of small businesses, many times, an owner simply doesn’t have the time to dedicate to the maintenance and development of social media outlets. I on the other hand, am on Facebook ALL day long. I read it from my phone when I’m not in front of my computer and I have the tab on my computer pinned in my Chrome browser.
To run a Facebook page effectively, one must not only update and communicate with their fans, but must also stay up to date an in tune with their vendors, competitors and community and what they are doing on Facebook. It’s good business sense to also go ahead and like those pages personally, as well as on behalf of the business.
For example I work for several businesses in the events and wedding industry. I am happy to say that I have been happily married for more than 7 years. I do however, follow a wide variety of wedding and event blogs, wedding vendors, bridal retailers and brands, and a handful of caterers, photographers, florists and other businesses associated with event planning as well as wedding sites and magazines. They are not only a source of information, but also of inspiration.
I also meet, email and speak with my clients regularly and have acquired a solid feel for the way they conduct themselves in their businesses. Because it is my job to act on their behalf when on Facebook, Twitter or blogging. While I may not be a traditional employee, I am in fact, part of the staff, for my clients. I even had the privilege of attending a client’s wedding this past Spring and was included in the company baseball outing just last week. Just a day’s work for this Social Media Manager
I run my own business, but I feel like I am part of each of my clients businesses as well. It’s the best of all worlds and I absolutely love what I do.