Archive for social location

13 Mind-Bending Social Media Marketing Statistics

September 1, 2011 Molly White No comments

13 Mind-Bending Social Media Marketing Statistics

reprinted from Hubspot

1. 20 percent of searches on Google each day have NEVER been searched for before. (Source)

2. There are more than 3.5 billion pieces of content (web links, news stories, blog posts, etc.) shared each week on Facebook. (Source)

3. 43 percent of all online consumers are social media fans or followers (Source)

4. 53 percent of people on Twitter recommend companies or their products in their tweets. (Source)

5. The average American internet user watches 30 minutes of video online per day. (Source)

6. 35 hours of video footage is uploaded to YouTube every minute. (Source)

7. 56 percent of LinkedIn’s 100 million users are outside of the United States. (Source)

8. Every day, 2,300 new Wikipedia articles are created, adding to its 17 million articles, with contributions from 91,000 active contributors. (Source)

9. 1.4 million new blog posts are created every day. (Source)

10. 200 million Facebook users access the service from a mobile device. (Source)

11. There are more than 5 billion photos on Flickr. (Source)

12. 45 million people view SlideShare presentations each month. (Source)

13. $3.08 billion will be spent to advertise on social networking sites in 2011, a 55 percent increase over 2010. (Source)

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Ode to my iPhone

May 24, 2011 Molly White No comments

I’m more than in love with my iPhone, I’m fully addicted to it and couldn’t live without it. Why am I writing about it here? Because without it, I couldn’t do what I do, how I do it!

Here are my top 10 apps:

Facebook – Facebook, Inc.

Email

Calendar

Twitter – Twitter, Inc.

foursquare – foursquare

Springpad – Spring Partners

Camera+​ – tap tap tap

Instagram – Burbn, Inc.

Dropbox – Dropbox

Google Search – Google (docs)


The Facebook app lets me act as all of the pages that I admin, and not only post updates, but also post photos as those pages.  This is huge for me!

Email is pretty self explanatory, I use it more than I use the phone, and have to remind myself that checking and responding to email while driving is not safe!!

Lucky for me, I’ve got lots of appointments these days, plus the schedules of my 2 girls to juggle, not to mention my social calendar (insert sarcasm here).  Hence, the usefulness of the calendar app.

The Twitter app is my favorite of all the Twitter apps, I like it better than Hootsuite or Tweetdeck or any other Twitter app.  And the bonus is that it it’s free.  I can manage my own Twitter account, plus all of my clients accounts too, and get notified whenever someone mentions me or a client on Twitter.  It’s great!

Foursquare, oh how I love to alert the general public to my whereabouts and exciting life (again with the sarcasm) But honestly, I lurve me some foursquare!  I yearn to steal mayorships from my neighborhood foursquare nemesis (this is the first she’s hearing about this). I’m talking about you @RealtorMarney! Marney’s a real estate agent extraordinaire (she runs all her own social media and rocks at it BTW) and that woman is the mayor of my life here in Lutherville! And thanks to Foursquare, I’ve gotten free loot at Aveda, discounts at H&M, and discovered a delicious little lunch spot in a Towson Office building, Crush Cafe.  It really is a nifty tool that can be used to discover new places and save money while doing it.

Springpad is my note taking, moleskine replacement, task master, recipe storer, go to for anything not handled by Google (docs) and dropbox.  I can take meeting notes here, clip links, store recipes, wine labels, photos of articles, you name it, springpad can do it.  And then I can tweet them, share them on facebook, and access them offline if need be.  Springpad is magical.

And then there’s camera+, an app that makes the built in camera app look super lame.  It takes awesome photos and let’s me edit them, in app, all before storing them to my photo album. I can also share photos to my personal facebook and twitter account right from the app.  Thanks to this app, I no longer own a point and shoot camera.  This and my DSLR are all I need for vacation, special events, and the day to day photos I like to take.

Combine Camera+ and Instagram and my love for sharing photos is taken to a whole other level! Not to mention that as much as I enjoy sharing photos, I enjoying view other people’s photos even more.  Instagram is the perfect app to consume photo content on the go!

Dropbox and Google (docs) let’s me view and edit almost all of my files on the fly.  I store everything between these two sites/apps and can set up shop on anyone’s computer for the most part.  But used on the iphone, I can access anything, anytime.  No computer, no problem!

BONUS 11th app: Google Voice – Google
Were it not for Google Voice, I’d have a much higher phone bill and no way to discern personal from professional incoming phone calls. I can call people from my computer, home phone or cell phone and it always appears to be coming from my business number, 410-775-6187. I have visual voicemail, at no extra charge. And can send texts from my phone or computer, for free. It’s easy to use and indispensable.

So at the end of the day, each of these apps impacts how I work on a daily basis. I don’t know how I did what I do before that glorious day in February when I chased down my UPS driver to retrieve my iphone.  The phone I woke up at 3 in the morning to order and tracked it’s progress as it traveled from China.  All of my anticipation and excitement have proved more than warranted.  This phone let’s me do the best job I can for my clients.

Facebook, mobile, social location, Twitter , , , ,

Why is Everyone Checking In?

March 19, 2010 Molly White No comments

The SXSW event (an interactive media conference in Austin, TX) was this past weekend and many people in my twitter stream were in attendance.  I knew this not only because they tweeted about it, but also because they were checking in like crazy at all the events.

Checking in, huh? What? What’s that?

Checking in is the latest craze in social media.  It is mostly mobile, due to the fact that you should be physically present at a location when you check-in.  Depending on the location based service, you can win badges, claim titles, leave information about the location, and/or review the location.  You can also see the information that others have left behind.

Some of the location based services have made check-ins into a game, helping to generate buzz and encourage people to use their service, while others have made their mark by encouraging people to leave detailed reviews. Gowalla and Foursquare are the two most well known services and are as of the latest report, neck and neck with each other in terms of users.

So what’s all the fuss about? There are several aspects of location based social media that are important to businesses.

1) the review side; obviously good reviews are desirable and the more good reviews a business can accrue, the better.  When someone is using a social service to search for a specific type of business, i.e. a bar, restaurant, retail location, in a targeted area, they are more likely to frequent the business that is the most well reviewed.

2) the competition side; to gain points, badges, and titles in the location game, a person must visit a business with great frequency, thus encouraging people to come back the same business over and over.

3) On both the review and gaming side is customer data.  By utilizing social location services businesses can get a glimpse of their customers habits. Businesses can see when people are most likely to visit, what they like the most, or dislike the most, and so much more.

4)Many of the services auto-populate to a person’s twitter and Facebook news feeds.  For example, unless I tell Foursquare not to, it posts to my Twitter stream and to my Facebook account, informing all of my friends about my location.  This can encourage dialogue and further recommendations or not, about whatever business that I am visiting.

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Facebook is going to be getting into the game as well. Techcrunch is reporting that Facebook is going to use QR codes to allow people to check-in at businesses. What a great tie-in that would be to a businesses fan page!

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The benefits of being involved in social location are many. If you and your business haven’t yet gotten on board the social location train, you should consider it.  There are creative marketing campaigns that can be directed specifically towards the social location services and your customers can have a lot of fun with it in the process.  Even the BBJ is talking about it!

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