I’m a runner and I like to run half marathons. Two years ago, heck 18 months ago, had you asked me about running, those two thoughts would never in a million years have entered my brain. I despised running for 33.5 years. And then I ran my first 5k in June of 2010 and got hooked. [...]
People have been talking about this for a while now. And I’ve seen it in action time and again. Yesterday, a Federal Holiday, our washing machine broke. The only appliance repair place that we knew of neither answered their phone nor had a place for us to leave a message. So I took to [...]
Thanks to this awesome app by Static HTML you can now customize the way tags show up in your posts with ease! AllFacebook.com wrote about the new addition to Facebook tags and then Static HTML went out and made it even simpler with their app. All you do is go to http://fbtagging.thunderpenny.com/ and enter in the [...]
Facebook has altered their insights page once again and now show page owners even more information about who their fans are and how they engage with the page. Once you click on the insights tab you now have: Likes, Reach, Talking About This and Check-ins. The check-ins tab and talking about this tab [...]
I “Like” over 500 business pages on Facebook; from musicians to National companies, from National and International news sources, to local retailers and restaurants.
What am I looking for from these pages when I like them? It’s simple really, I want to feel like I have a special connection to the business or brand. I want inside scoop,exclusive content, and the occasional deal,perk, reward, coupon or contest. I want to know the specials at restaurants, to see pictures of new merchandise, and to know the daily goings on of the staff and employees. I also want to know that if I write on their page and ask them a question, that I will get a response. It’s really that simple. When businesses achieve this, I am more likely to frequent their business regardless of price, again and again.
Small businesses have the biggest opportunity to excel at this because they can most easily infuse that intimate feeling into their page; to make it feel like you really know the people behind the page and the business.
Aside from my own clients, of whom I obviously have a biased opinion, here are some businesses that I think excel at these features.
Why Should People Like Your Brand On Facebook? Or Follow You On Twitter?
WIIFM, stands for What’s In It For Me? It’s a simple principle that I learned when I was slinging copiers. When you sell something your customer is thinking these 5 words and you need to be able to give them an answer. The same principle applies for your social media sites.
You see and hear it everyday now, like us on Facebook, Follow Us on Twitter, or maybe it’s just a logo, or the simple F and T at the bottom of the ad. More often than not, the brand’s location on these sites isn’t listed and even less often than that do they tell you WHY you should like them or follow them. And after you see these ads, how often are you taking the time to go onto Facebook and Twitter, and find these brands to follow and like them? Seldem, right? Right!
Give people a REASON to like you and to follow you and TELL THEM where to find you! For instance, if I were to use print advertising, I would include, Like me on Facebook at Facebook.com/MollyWhiteMarketing or Follow me on Twitter @MollyWhite for all the latest news and information about social media for businesses!
So Why should people like or follow you? What’s on your Facebook Page? If you were a customer or client what would you want to see?
The most basic description of QR Cdoes is that they are a way to connect the non digital world with the digital world. Using apps for your smartphone like ScanLife, RedLaser and others, your phone reads the quirky square bar code, and translates it to information. It can simply be a link or it can be a complete set of contact information that can be instantly stored on your phone.
Old Navy recently held an in store Easter Egg Hunt, but instead of searching for eggs, you searched for giant QR code posters. Scan them, and they took you to a page where you entered your email address, and then it randomly generated a message to let you know if you had found the “golden” egg. I was at the store (surprise, surprise ) while the campaign took place and even my 4 year old daughter got into the game and helped me to find all 15 codes.
A quick scan of some of your incoming direct mail pieces and ads in magazines will show that QR codes are becoming more and more common. You can implement them in your marketing too. Instead of listing your website in an ad, include the QR code for it. Do the same with your social media addresses. Use them on your business cards so that people can instantly store your contact info! Have fun with them! The possibilities are endless.
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