Tag Archive for Facebook Ads

How to Navigate the *NEW* Facebook

 

I have heard complaint after complaint from friends in my newsfeed about the *New* Facebook. People don’t know how to work it or navigate through it. My sister lamented that the page of her employer, the page whose posts she most frequently shared, had disappeared from her newsfeed. And a long lost high school classmate with an infant daughter, posted for the first time in forever, with a simple plea for help.

I, on the other hand, think this new Facebook is beautiful and I was elated to see the changes coming soon: Timeline, deep music and tv integration, and the ability to share content without “liking” it!

And so I’m going to do my best to give my friends a walk through of the features currently available to us and to explain to everyone how to set it up to make it easy peasy lemon squeezy!  Hopefully you’ll love Facebook again after this!

First up, the left side of the page, there’s some new stuff over here and there’s a lot you can do to play with the order in which these items are listed.

 

I’ve got my important pages listed, as well as my new lists.  There are smart lists, which Facebook has created, and then there are lists that I made.  I made the *Friends* list, Facebook generated the rest.  See the little numbers in blue to the right of the list and page names?  Those indicate that the list or page has an update.

Updates can include, new posts, as well as comments and likes on posts on the list or page. I’ll show you how to control this further down.

On a side note, Facebook has recently diminished the amount of email you receive from them, choosing only to notify you via email of things they deem important.  For me this is great, I’m on Facebook all day so I prefer not getting email, but for many of my friends, this makes it difficult to interact and respond in a timely fashion.  To change this, go the Notifications section of your profile and tell Facebook what you want to be emailed about.

Back to the right column, you control what appears here and in what order it appears.  Simply hover your mouse to the left of the little icon and a blue pencil will appear:

Once you click on the pencil, you’ll see two options:

Rearrange lets you reorder the lists and pages in the column and the remove from favorites will remove the list from the top of this column.  Consequently, the pencil for the the groups, lists, pages, and apps sections further down the left side, will reveal an add to favorites button.

If you click on a list, the newsfeed for that list appears, as does a photo collage of those on the list, as well as suggestions of people for you to add to the list.  You can also add people to the list by typing the person’s name in the box below the collage or by clicking on the manage list button above the collage.

The manage list button will reveal the following choices:

Here you can control the updates for which you will be notified, merge one list with another, change this list name, delete it and control who is or is not on the list.

If you chose to add or remove friends from here, this box pops up:

You have several choices here, and can select people to whom you subscribe (in short, subscribing is a one way friendship, you see the persons PUBLIC updates, they see nothing from you), pages that you follow or your friends.  It’s quite simple once you start creating them.

For me, I’ve got my high school friends, my college friends, my family, my close friends, my friends, the subscriptions, friends and pages I have for work, and then the pages I follow for personal reasons.  It is SOOOO nice to be able to split everyone up.  AND if I’m on a list page and chose to post a status update, the default is to only share to that list.  It’s so nice to drill down and be able to check in on each group, or read work content on the quick!

And then we have the TICKER! I love the ticker, it indulges my short attention span and shares with me more info than I EVER saw on my newsfeed.  I even figured out who some of the people are that have unfriended me because they showed up on my ticker via some of my current Facebook friends interactions!

The ticker is the minutia of Facebook, and your newsfeed is now the important stuff.  And have you noticed how great the photos are in there now!

 

 

On your main newsfeed, you’ve got your ticker flowing away, and then the important stuff from all of your Facebook friends, pages, and subscriptions.  Click on that little arrow at the top right of each update and you’ve got a slew of options.

Do the same thing on a list and you can remove them from that list, as seen below.

As for you and your updates, to the left of the post button is the button that delegates to whom your update is shared.  There are tons of options from which to chose and it can change as often as you post.

 

While all of these changes seem big and scary and hard to navigate, in the end they actually make Facebook that much more personal and give you that much more control over what you’re sharing.

I set up my lists the other day, based mostly on what Facebook had already created for me and it took me about an hour to get it all how I wanted it.  I’m tweaking them as I use them too.  They even have a restricted list that lets you prevent people from seeing anything but the posts you make public.  This is handy for those friend requests you receive that you don’t want to decline because you don’t want to offend the person but whom you really don’t want to share all aspects of your life.  It’s also handy if you are using Facebook for work and personal use.  You can keep the two separate and enjoy both!

I hope this has been helpful for you, and if you have more questions please ask away!  I’m sure I’ve left something out!

 

 

 

13 Mind-Bending Social Media Marketing Statistics

13 Mind-Bending Social Media Marketing Statistics

reprinted from Hubspot

1. 20 percent of searches on Google each day have NEVER been searched for before. (Source)

2. There are more than 3.5 billion pieces of content (web links, news stories, blog posts, etc.) shared each week on Facebook. (Source)

3. 43 percent of all online consumers are social media fans or followers (Source)

4. 53 percent of people on Twitter recommend companies or their products in their tweets. (Source)

5. The average American internet user watches 30 minutes of video online per day. (Source)

6. 35 hours of video footage is uploaded to YouTube every minute. (Source)

7. 56 percent of LinkedIn’s 100 million users are outside of the United States. (Source)

8. Every day, 2,300 new Wikipedia articles are created, adding to its 17 million articles, with contributions from 91,000 active contributors. (Source)

9. 1.4 million new blog posts are created every day. (Source)

10. 200 million Facebook users access the service from a mobile device. (Source)

11. There are more than 5 billion photos on Flickr. (Source)

12. 45 million people view SlideShare presentations each month. (Source)

13. $3.08 billion will be spent to advertise on social networking sites in 2011, a 55 percent increase over 2010. (Source)

Facebook is My Happy Place

facebook heart


I love Facebook, and everything it has to offer. I love it for personal use, and I love it for business use. I love the direction in which they’ve taken the social network and I’m completely obsessed with the marketing aspect of it.

I’m an oversharer and I click the refresh button on my newsfeed far too often. I take great delight in explaining the wonders of Facebook to the not yet converted, and I work diligently to bring non-believers into the fold.

It pains me to admit that my own father, a small business owner, who markets to plastic surgeons, is adamantly against joining himself.  (I’ve made some progress in that he can now be found on LinkedIn!!)

If given the chance to extol the virtues of Facebook, I light up like a Christmas Tree and begin to speak with such enthusiasm that people probably think I’m crazy.

Reading Mashable, TechCrunch, Mari Smith, The Social Media Examiner, Inside Facebook, All Facebook and the other industry blogs is almost as enjoyable an experience as reading the Twilight Series.

A Conversion Story

It was with great joy that began a conversation with a man who emphatically protested the need for his business to be on Facebook.

He was a builder and his customer base was the well to do families in Northern Baltimore County.  I asked him why he didn’t think he could find those people on Facebook.

He said Facebook was huge, and he was small.  Facebook was too broad and he was a one man show with unique, high quality, high dollar skills.  Facebook didn’t have the well to do customer he was seeking.  His business was built on referrals and word of mouth from past customers.

With each reason he gave, I got more and more excited, and after he had explained his theory, I explained to him how he could use a Facebook business page, his contacts, and Facebook Ads to target EXACTLY the customer he was looking for:

  1. Create a personal account using a new email address, and don’t give out the address.
  2. Use that account to create a business page for the business.
  3. Email your client base a link to the business page and ask them to like it. Because, he would find, his clients are on Facebook, checking in on their children and grandchildren and catching up with friends.
  4. Once the clients have liked the page, use Facebook ads to run an ad targeting the friends of the people who like the page, that live within a 10 mile radius of your zip code.

Voila!  And with that, he told me to give him a call that perhaps we could talk about getting this program going.

You see, Facebook is for EVERYONE and there’s NARY a business out there that can’t benefit from it.

 

Social Media Statistics in Video Format

This video was produced by Socialnomics, author, Eric Qualman using June 2011 information.

There are some powerful takeaways from this video including the information listed below.

  • If Facebook were a country it would be the world’s third largest, yet Facebook, Twitter, YouTube and Google, aren’t welcome in China
  • 95% of companies using social media for recruitment, use LinkedIn.
  • Lady Gaga, Justin Beiber, and Britney Spears have more twitter followers than the entire populations of Sweden, Israel, Greece, Chile, North Korea, and Australia.
  • The Ford Explorer launch on Facebook generated more traffic than a Superbowl ad
  • 69% of parents are friends with their children on social media
  • 34% of bloggers post opinions about brands and products
  • 90% of consumers trust peer recommendations, 14% trust advertisements

 

30 Social Media Statistics

Here is a list of 30 Social Media Statistics from the last several months. These were orginally posted by Jeff Esposito, and then reposted to All Facebook.

  • 5 percent of online shoppers note that social media influenced them to visit a retailer’s website (Foresee)
  • 82 percent of 18-29 year olds utilize a form of social networking (Pew)
  • 42 percent of American internet users over 18 actively use Wikipedia (Pew)
  • 40% of corporate Twitter accounts engage in some kind of customer service (Burson-Marsteller)
  • In 2011 marketers will increase their social media usage by 75 percent (Brian Solis)
  • 48 percent of consumers combine social media and search engines in their buying process (GroupM)Staff Members Dedicated to Social Media
  • 10.5 percent of CMOs say social marketing efforts are effectively integrated into their overall marketing strategy (MarketingProfs)
  • 97 percent of the top US charities utilize Facebook in their marketing efforts (UMass Dartmouth)
  • Of all social networks, YouTube has the highest Net Promoter Score with 50 percent of users saying they would recommend it to a friend (MarketingProfs)
  • ~140 Million Tweets are sent each day (Twitter)
  • 24 percent of adults have posted a review of a product they have purchased (HubSpot)
  • 41 percent of the companies report that there is no staff dedicated to social media (Useful Social Media)
  • 89 percent of companies note that social media will become a useful cog in their marketing mix moving forward (Useful Social Media)
  • 35 percent of small businesses utilize social media in their marketing mix (eMarketer)
  • Facebook expects to bring n $4.05 billion in ad revenues this year (eMarketer)
  • Facebook is the leading social network for nine out of 13 Asia-Pacific countries (Edelman)
  • One out of every six minutes spent online is on a social network (comScore)
  • 73 percent of the US internet population visits Facebook each month (comScore)
  • 62 percent of Facebook users between 35-54 years of age have liked a brand (eMarketer)
  • 64 percent of Twitter users are female (Pew)
  • 85 percent of LinkedIn users are Caucasian (Pew)
  • 47 percent of journalists will use Twitter as a source for a story (Digital Journalism Study)
  • Less than 3 percent of micro businesses utilize Twitter (Vistaprint)
  • 61.2 percent of Facebooking females list themselves as married less than a year, compared to 44.3 percent of males (AdAge)
  • The average media site integrated with Facebook has seen a 300 percent increase in referral traffic (Search Engine Land)
  • 61 percent of Facebook users who have liked a brand note that they are more likely to purchase from that brand (AllFacebook)
  • 96 percent of Americans use Facebook (Business Insider)
  • 80 percent of social media marketers are using the platforms to increase brand awareness (eMarketer)
  • Only 8 percent of US internet users utilize Twitter despit despite having a 92 percent awareness level (Edison Research)
  • 46 million Americans check their social media profiles daily (Edison Research)

Facebook Business Page vs. Personal Facebook Profile Pages

Yesterday, I attempted to write a blog listing all of the businesses in the Lutherville Timonium zip code that have a presence on Facebook, Foursquare or Twitter.  It was a time consuming venture on it’s own, but with the added bonus of my two little girls interjecting every 5 minutes, it proved to be beyond my attention span and time limits for the day.

However, in the time I devoted to it, I came up with about 15 businesses and their listings. Of those businesses, THREE were misusing Facebook!! That’s 20%!!  What were they doing wrong?

They were acting as a person on Facebook.

I can see where they made this mistake to begin with (because as a person you can actively solicit people to be your friend) and why they are continuing on this terrible path (because once you acquire all of these friends, what are the chances that every last one of them will like your new business page), but it kills me that they do so!  To me, it is as big a faux pas as double dipping.  There is a distinct reason that Facebook has created a separation between businesses and people.  It’s very simple; receiving friend requests from businesses is more invasive than robo-dialing, direct mail, and spam combined.

That same reasoning is why there are limitations when acting as a business page on Facebook.  Facebook allows businesses to comment on and interact with other businesses but unless a person has a completely public profile, a business can not comment on or interact with a personal profile on Facebook, except within the confines of their business page.

And speaking of completely public profiles, many businesses that are misusing personal pages, are misusing them to such an extent that much of the information that they would like to share with the public is kept hidden by Facebook’s privacy settings.  That’s because people who don’t know the difference between a personal page and a business page, often don’t know about the control they can exert over their privacy settings (which btw, are set up mostly in favor of protecting people, in my opinion).

Aside from the reason stated above, an actual Facebook business page is far more appealing for businesses than a personal page because of the huge amount of customizations that are available.  It’s true, a business can not go out and actively solicit people to like them, but you do have the ability to make your page as useful, if not more useful than your website.

You can add custom tabs to a business page that are just like pages on a web site.  There are several free Facebook apps that allow you to set up a shopping cart on your Facebook page. Open Table has a free app that allows you to let people make reservations right on your page. And there are free Fan-gating apps that let you create a landing page directing people to Like your page in order to receive some fan only content/benefit.

To acquire new fans you can use Facebook advertising to solicit people to like your page, at a totally affordable price!

Oh and, as a person on Facebook, you are limited to 5,000 friends, because it’s reasonable to assume that no person has more than 5,000 actual friends.  As a business, the sky’s the limit on who likes you!

 

 

 

Want More Fans, Use Facebook Ads

I spend a lot of my time reading sites like AllFacebook, InsideFacebook, Social Media Examiner, Social Media Today, and Mari Smith. These sites post multiple items a day, every day of the week and their main focus is Facebook for Businesses. Search any one of them and you will find that they all recommend on some level or another, the use of Facebook Ads. As do I.

Ever notice them on the right hand side of Facebook? They’re little but they’re mighty powerful. Especially when you see them over and over again. Ever wonder why they seem to follow a pattern or seem perfectly suited to you?

It’s because the amount of granular information available to target your audience is Ahhhmazing!!!!

Any page with more than 1,000 fans!?! The possibilities are endless! Have competition in your business? Target their customers! Are you a small business whose customer is likely to be a fan of a Nationally recognized brand? Target that brand! And you can build your list with as many specifics as you’d like.

The icing on the cake is the ability to target friends of fans! Because if you see an ad on the right hand side of Facebook that says that your friend also likes that business, aren’t you more likely to like it too?

Targeting your audience is only half the battle. You also have to come up with an image that is 110×80 pixels big and a 135 character call to action. Not to mention that you then should create a custom landing tab on your Facebook page that is just for the ad. In the landing tab you need give people a reason to like your business. Because once you compel someone to click on your ad, you then need to make them click the like button.

Once you’ve done all that, you can select to run your campaign for a specific period of time or to just run it continuously. If you run it for a set period of time you get to select the budget for the duration of the campaign or set a daily budget. Yup, you spend what you want to spend, and Facebook even helps out by giving you a suggested price per click of the ad. In most cases it’s between 80 cents and $2. The suggested price per click means that that is the absolute most you would pay per click, not what every click will cost. The most expensive clicks occur during the highest traffic times on Facebook.

With your budget selected you’re ready to roll. Let the campaign begin and then watch what the Ad analytics tell you! You’ll be able to see the reach, clicks, impressions and success of your campaign and based upon this newly gained knowledge you can chose to tweak and change you ad at any time!

Want to try it? I’ll hold your hand through the whole process, it’s easy, I promise!

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