Tag Archive for fan page

Cross Market Your Facebook Business Page Please

June 13, 2011 Molly White No comments
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Having a Facebook business page isn’t the solution to your marketing problems. Nor is it magical. And a Facebook business page alone won’t bring you hoards of new business opportunities.

Facebook should be an egg in your marketing basket, it should not be where you place all of your eggs!

Seems kind of common sensical to make these statements, but for many, Facebook is untested territory. Today, most businesses know about Facebook and they have been told somewhere along the way that they should be on there. But many don’t know anything more than that and the people with whom they’ve spoken, sing such high praises of Facebook, that the perception is that Facebook is a magic pill for your marketing woes.

I love Facebook and what it means for businesses. I believe it can be a super powerful tool and that just about EVERY business out there should have a presence on Facebook. But…..

Facebook alone won’t work! You need to incorporate it into your ENTIRE marketing strategy! Shout your Facebook business page from the rooftops people! Place it on your business cards, in your email correspondence, in your print advertising, and in all other forms of advertising! Got a radio ad, mention Facebook; on TV, add your Facebook contact info; Billboards somewhere, put your Facebook info on there!!

How is anyone going to know that you have a Facebook page if you don’t tell them? And please, when you’re incorporating Facebook into these efforts, give people a reason to take the time to find and like you on Facebook.


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Want More Fans, Use Facebook Ads

June 7, 2011 Molly White No comments

I spend a lot of my time reading sites like AllFacebook, InsideFacebook, Social Media Examiner, Social Media Today, and Mari Smith. These sites post multiple items a day, every day of the week and their main focus is Facebook for Businesses. Search any one of them and you will find that they all recommend on some level or another, the use of Facebook Ads. As do I.

Ever notice them on the right hand side of Facebook? They’re little but they’re mighty powerful. Especially when you see them over and over again. Ever wonder why they seem to follow a pattern or seem perfectly suited to you?

It’s because the amount of granular information available to target your audience is Ahhhmazing!!!!

Any page with more than 1,000 fans!?! The possibilities are endless! Have competition in your business? Target their customers! Are you a small business whose customer is likely to be a fan of a Nationally recognized brand? Target that brand! And you can build your list with as many specifics as you’d like.

The icing on the cake is the ability to target friends of fans! Because if you see an ad on the right hand side of Facebook that says that your friend also likes that business, aren’t you more likely to like it too?

Targeting your audience is only half the battle. You also have to come up with an image that is 110×80 pixels big and a 135 character call to action. Not to mention that you then should create a custom landing tab on your Facebook page that is just for the ad. In the landing tab you need give people a reason to like your business. Because once you compel someone to click on your ad, you then need to make them click the like button.

Once you’ve done all that, you can select to run your campaign for a specific period of time or to just run it continuously. If you run it for a set period of time you get to select the budget for the duration of the campaign or set a daily budget. Yup, you spend what you want to spend, and Facebook even helps out by giving you a suggested price per click of the ad. In most cases it’s between 80 cents and $2. The suggested price per click means that that is the absolute most you would pay per click, not what every click will cost. The most expensive clicks occur during the highest traffic times on Facebook.

With your budget selected you’re ready to roll. Let the campaign begin and then watch what the Ad analytics tell you! You’ll be able to see the reach, clicks, impressions and success of your campaign and based upon this newly gained knowledge you can chose to tweak and change you ad at any time!

Want to try it? I’ll hold your hand through the whole process, it’s easy, I promise!

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Liking a Business on Facebook is a Referral

May 20, 2011 Molly White No comments

I was talking with a new client, CF Interiors, and she mentioned that almost all of her business comes from referrals, as does mine. There is no greater endorsement of a business than the recommendation of it by a trusted source. Do your job and do it well and people will talk about you; they will recommend you; they will frequent your business.

There are 600 MILLION people on Facebook, the average person has over 100 friends. That’s an incredibly powerful network. If someone were to endorse your business on Facebook, imagine how many referrals you cod get from that one person? Guess what….that’s what happens when someone likes your business on Facebook. They’re endorsing you, saying I like this business and you should too! Because that like shows up in the newsfeeds of their friends and the link to your business page is right there, ready and waiting to be clicked! The only question is…..what’s your business page going to say about you and your business?

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Status Updates are a Common Courtesy

April 1, 2010 Molly White No comments

Years ago, I sold copiers.  As part of the training for copier sales, I went to sales school, and learned some pretty fundamental basics that apply to more than just copier sales.  One of the highlights was the “radio” station, WIIFM, otherwise known as the acronym for the most basic principle in sales: What’s In It For Me?

In other words, as a salesperson, it was my job to convince a person of the benefits of buying a copier from me.  The same question can be applied to Facebook.

Why should I become a fan of XXX brand?  What do I get in return?

I took a look at my own Facebook profile; apparently, I’m a fan of 183 pages.  I have fanned these pages for various reasons, but I can tell you that only a very small portion are giving me anything in return.  Either through Facebook’s selective algorithm or through the pages own lack of updates, they’re not in my newsfeed and therefore, not in my thoughts.

What do I want in return for becoming a fan? I want useful news and information. I want to be reminded why I became a fan in the first place.  I want to be able to secure a pretty sizable amount of information about the business, product, or service, without having to leave Facebook, and I want to be rewarded on occasion, for being a fan. I don’t need a discount or a free pastry, but I’d love some inside scoop, stuff that only fans get, or at least get first.

I want pictures, updates, and links, and I want them on a fairly regular basis.  At least a couple times a week.  If it’s a restaurant, I want to know what the specials are that day. If it’s a retail business, I want to know what came in this week and when the next sale starts.  Or ideas about how I can use what they sell.  If it’s a service, I want to know what services they’re preforming and for whom; examples of a job well done, and news and info that pertains to their service.  And if it’s a blog or news outlet, well then, I want their news!  In all cases, almost anything is acceptable, as long as they are updating me and keeping the page in my newsfeed so I remember that they’re out there.

The same concept applies to my friends, STATUS UPDATES ARE A COMMON COURTESY!  Because we’re all on there to get a glimpse into the daily goings on of each other’s lives and without updates, we forget who’s there.

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Social Media + Smartphone = Lifesaver

March 29, 2010 Molly White No comments

On Thursday, March 25th, my 3yo daughter, Isabelle took a ride on the outside of the escalator and my friend, along with a custodian at the mall, yanked her to safety near the top of the escalator (the height of the escalator was about 15 feet). In the process, Isabelle hurt her mouth and jaw.

I took one look at her and knew we had to go to get X-rays because I was pretty sure her jaw was broken. At the time, I was unaware of the implications of a broken jaw. Our first stop was Patient First, where an X-ray was administered.  While it wasn’t clear that a break had occurred it was enough to prompt a call for an ambulance. We rode, back and neck immobilization braces and all, to Johns Hopkins Hospital’s pediatric ER.

Once at the ER, Isabelle was given a CAT scan, which revealed not only a broken lower right jaw, but also a dislocation. We were admitted and told that the surgeon would visit us in the morning. While we awaited the go-ahead for admission and the hour of midnight approached, I hooked up my computer, juiced my phone and used social media to alert my friends to Isabelle’s perils and situation.  I’d also sent out some texts and made phone calls earlier in the night.  While Isabelle FINALLY slept, I found comfort in the comments and conversations of my friends on Facebook and Twitter in the post midnight hours.

And from there, almost without thinking, I chose to use Facebook as my means to communicate the goings on of our brief hospital stay.  I used my status updates to fill in friends and family about when her surgery would take place and when the Doctor, appeared, just one hour after we left Isabelle’s side in the OR , to proclaim that he was able to set her jaw and fix the dislocation without making the expected incision and without having to wire her jaw shut,  I rejoiced, and shouted it out to all my Facebook and Twitter friends.

In return, I found an outpouring of support, and received numerous offers of help.  Upon our return home with strict instructions from the Doctor to keep her on a liquid diet and restrict her movement, I have found Twitter and Facebook to be a great outlet for my stress, and again, a great resource for comfort and support.

Armed with only my Droid, for the most part, I was able to inform and update every single friend and family member about Isabelle’s predicaments.  They got photographs of her injury, cat scan, and recovery. They were able to communicate with me directly, and yet in a non-invasive way. Their emails, posts, tweets, and texts could be read and responded to at my convenience.

Only seldom did I pick up the phone and have a conversation and for the most part is was a challenge to do so.  The texts, posts, emails, tweets, and messages were far easier to manage and maintain.

My communication has changed significantly in the last 24 months and will continue to shift.  More and more, I rely on the apps on my phone as opposed to the phone itself.  The ease of disseminating information on social networks lends itself naturally to communicating with a broad group of people.

The same can be said for businesses. Using Facebook and Twitter to dispense information to your customers and clients is fast, easy and effective. If my personal page had been a fan page, the insights column would have been blowing up. The information I was posting was timely and of interest to my friends and they therefore responded to it. That same concept translates for businesses. Having a fan page and a twitter address is only half of the package. You must use it to converse with your fans and followers.

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