I spend a lot of my time reading sites like AllFacebook, InsideFacebook, Social Media Examiner, Social Media Today, and Mari Smith. These sites post multiple items a day, every day of the week and their main focus is Facebook for Businesses. Search any one of them and you will find that they all recommend on some level or another, the use of Facebook Ads. As do I.
Ever notice them on the right hand side of Facebook? They’re little but they’re mighty powerful. Especially when you see them over and over again. Ever wonder why they seem to follow a pattern or seem perfectly suited to you?
It’s because the amount of granular information available to target your audience is Ahhhmazing!!!!
Any page with more than 1,000 fans!?! The possibilities are endless! Have competition in your business? Target their customers! Are you a small business whose customer is likely to be a fan of a Nationally recognized brand? Target that brand! And you can build your list with as many specifics as you’d like.
The icing on the cake is the ability to target friends of fans! Because if you see an ad on the right hand side of Facebook that says that your friend also likes that business, aren’t you more likely to like it too?
Targeting your audience is only half the battle. You also have to come up with an image that is 110×80 pixels big and a 135 character call to action. Not to mention that you then should create a custom landing tab on your Facebook page that is just for the ad. In the landing tab you need give people a reason to like your business. Because once you compel someone to click on your ad, you then need to make them click the like button.
Once you’ve done all that, you can select to run your campaign for a specific period of time or to just run it continuously. If you run it for a set period of time you get to select the budget for the duration of the campaign or set a daily budget. Yup, you spend what you want to spend, and Facebook even helps out by giving you a suggested price per click of the ad. In most cases it’s between 80 cents and $2. The suggested price per click means that that is the absolute most you would pay per click, not what every click will cost. The most expensive clicks occur during the highest traffic times on Facebook.
With your budget selected you’re ready to roll. Let the campaign begin and then watch what the Ad analytics tell you! You’ll be able to see the reach, clicks, impressions and success of your campaign and based upon this newly gained knowledge you can chose to tweak and change you ad at any time!
Want to try it? I’ll hold your hand through the whole process, it’s easy, I promise!
) while the campaign took place and even my 4 year old daughter got into the game and helped me to find all 15 codes.
