Tag Archive for status updates

New Facebook Page Features

November 17, 2011 Molly White 2 comments
Photo uploader on Facebook

Has anyone else noticed these subtle changes?

Photo Uploader

 

The other day I was uploading an album for a client and this new photo uploading interface popped up.

 

It makes the description area more prominent and seems overall easier to use.  After this, you are no longer asked to approve the photos, but they didn’t go into the newsfeed.  Instead, I had to use Facebook as the page, and share the album in order to get  it into the newsfeed.

 

Post Insights

This morning while looking over client pages, I noticed this next subtle change.

Instead of showing impressions and percentages, it now spells out exactly what the numbers mean in layman’s terms. I like this change too, mostly because it’s helpful to the average Joe running his own business page.

 

This seems to coincide with the rollout of Facebook’s Timeline for everyone.  I’ve already noticed a couple friends who have received Timeline.  I’m curious what you all think of the changes and if you’ve gotten timeline yet.  Let me know in the comments!

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How to Navigate the *NEW* Facebook

September 22, 2011 Molly White 2 comments

 

I have heard complaint after complaint from friends in my newsfeed about the *New* Facebook. People don’t know how to work it or navigate through it. My sister lamented that the page of her employer, the page whose posts she most frequently shared, had disappeared from her newsfeed. And a long lost high school classmate with an infant daughter, posted for the first time in forever, with a simple plea for help.

I, on the other hand, think this new Facebook is beautiful and I was elated to see the changes coming soon: Timeline, deep music and tv integration, and the ability to share content without “liking” it!

And so I’m going to do my best to give my friends a walk through of the features currently available to us and to explain to everyone how to set it up to make it easy peasy lemon squeezy!  Hopefully you’ll love Facebook again after this!

First up, the left side of the page, there’s some new stuff over here and there’s a lot you can do to play with the order in which these items are listed.

 

I’ve got my important pages listed, as well as my new lists.  There are smart lists, which Facebook has created, and then there are lists that I made.  I made the *Friends* list, Facebook generated the rest.  See the little numbers in blue to the right of the list and page names?  Those indicate that the list or page has an update.

Updates can include, new posts, as well as comments and likes on posts on the list or page. I’ll show you how to control this further down.

On a side note, Facebook has recently diminished the amount of email you receive from them, choosing only to notify you via email of things they deem important.  For me this is great, I’m on Facebook all day so I prefer not getting email, but for many of my friends, this makes it difficult to interact and respond in a timely fashion.  To change this, go the Notifications section of your profile and tell Facebook what you want to be emailed about.

Back to the right column, you control what appears here and in what order it appears.  Simply hover your mouse to the left of the little icon and a blue pencil will appear:

Once you click on the pencil, you’ll see two options:

Rearrange lets you reorder the lists and pages in the column and the remove from favorites will remove the list from the top of this column.  Consequently, the pencil for the the groups, lists, pages, and apps sections further down the left side, will reveal an add to favorites button.

If you click on a list, the newsfeed for that list appears, as does a photo collage of those on the list, as well as suggestions of people for you to add to the list.  You can also add people to the list by typing the person’s name in the box below the collage or by clicking on the manage list button above the collage.

The manage list button will reveal the following choices:

Here you can control the updates for which you will be notified, merge one list with another, change this list name, delete it and control who is or is not on the list.

If you chose to add or remove friends from here, this box pops up:

You have several choices here, and can select people to whom you subscribe (in short, subscribing is a one way friendship, you see the persons PUBLIC updates, they see nothing from you), pages that you follow or your friends.  It’s quite simple once you start creating them.

For me, I’ve got my high school friends, my college friends, my family, my close friends, my friends, the subscriptions, friends and pages I have for work, and then the pages I follow for personal reasons.  It is SOOOO nice to be able to split everyone up.  AND if I’m on a list page and chose to post a status update, the default is to only share to that list.  It’s so nice to drill down and be able to check in on each group, or read work content on the quick!

And then we have the TICKER! I love the ticker, it indulges my short attention span and shares with me more info than I EVER saw on my newsfeed.  I even figured out who some of the people are that have unfriended me because they showed up on my ticker via some of my current Facebook friends interactions!

The ticker is the minutia of Facebook, and your newsfeed is now the important stuff.  And have you noticed how great the photos are in there now!

 

 

On your main newsfeed, you’ve got your ticker flowing away, and then the important stuff from all of your Facebook friends, pages, and subscriptions.  Click on that little arrow at the top right of each update and you’ve got a slew of options.

Do the same thing on a list and you can remove them from that list, as seen below.

As for you and your updates, to the left of the post button is the button that delegates to whom your update is shared.  There are tons of options from which to chose and it can change as often as you post.

 

While all of these changes seem big and scary and hard to navigate, in the end they actually make Facebook that much more personal and give you that much more control over what you’re sharing.

I set up my lists the other day, based mostly on what Facebook had already created for me and it took me about an hour to get it all how I wanted it.  I’m tweaking them as I use them too.  They even have a restricted list that lets you prevent people from seeing anything but the posts you make public.  This is handy for those friend requests you receive that you don’t want to decline because you don’t want to offend the person but whom you really don’t want to share all aspects of your life.  It’s also handy if you are using Facebook for work and personal use.  You can keep the two separate and enjoy both!

I hope this has been helpful for you, and if you have more questions please ask away!  I’m sure I’ve left something out!

 

 

 

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Facebook Newsfeed Changes Ahead of F8

September 21, 2011 Molly White No comments

I woke up this morning to a brand new Facebook!  Even my iPhone app has updated to reflect some of these changes.

1) Last week Facebook rolled out smart lists. These lists include, acquaintances, close friends, your places of work, and schools, people in proximity to your location, and restricted people.

  • You can merge these lists with your current lists, and add or remove people to them at will.  This is vastly improved from old lists which were rather tedious to update and maintain.
  • the Restricted lists is like the limited profiles of old.  People on this list will only see what you post PUBLICLY and they are not aware they are on this lists.
  • If you click the left of the list names, a pencil icon appears and this will let you add or remove these lists from your favorites and rearrange the order in which they appear on the left side of your page
  • Just below my lists are my pages, a feature that was rolled out several weeks ago.

2) Next up is the instant ticker, this shows what people are doing on Facebook in real time, a little snapshot of activity to paruse while you are reading other updates.  I like this because I can now see if a friend comments on something while I’m reading work related content or vice versa.  Excellent news for my short attention span and as yet undiagnosed adult onset ADD :-)

Just noticed this little gem on the newsfeed ticker: when you expand upon the places check-in you get a Bing map, this doesn’t happen in the regular newsfeed.

 

3) I just noticed this little change, but the upper right hand corner that used to look like this: 

Now looks like this: 

  • The settings that were once housed under account now live under the little arrow

In the newsfeed itself, a screen shot that I failed to capture, your news is now divided into top news, and recent news, both showing up concurrently.  This change appears in my iphone app as well, as shown here:

 

 

 

 

 

 

 

 

 

 

 

 

Notice, that in the Earlier today stories, there’s a little blue triangle behind the profile photo, that’s because Facebook has marked them as stories I might find particularly interesting.

In addition to these changes, the body of the newsfeed and the entire blue bar have changed.

 

The blue bar now travels with you as you scroll down the page, making search easier.

And photos are much bigger in the newsfeed.  Interestingly enough, I’ve noticed this change on friend’s photos only, not business pages.  These pictures are much more attention grabbing which is nice.  Looking at friends photos might be my favorite part of Facebook!

There are lots of other new changes coming tomorrow at Facebook’s Developer Conference, F8.  Word on the street is that Facebook will get heavy music, movie, tv, book, and magazine integration. In addition, the 500 character limit is said to be rising to 5,000!  I am so excited to see the changes coming!

So far I love all the changes. I check my lists compulsively, can see friends photos with more ease, and am always in the know thanks to the smart ticker.

What do you think?

 

 

 

 

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13 Mind-Bending Social Media Marketing Statistics

September 1, 2011 Molly White No comments

13 Mind-Bending Social Media Marketing Statistics

reprinted from Hubspot

1. 20 percent of searches on Google each day have NEVER been searched for before. (Source)

2. There are more than 3.5 billion pieces of content (web links, news stories, blog posts, etc.) shared each week on Facebook. (Source)

3. 43 percent of all online consumers are social media fans or followers (Source)

4. 53 percent of people on Twitter recommend companies or their products in their tweets. (Source)

5. The average American internet user watches 30 minutes of video online per day. (Source)

6. 35 hours of video footage is uploaded to YouTube every minute. (Source)

7. 56 percent of LinkedIn’s 100 million users are outside of the United States. (Source)

8. Every day, 2,300 new Wikipedia articles are created, adding to its 17 million articles, with contributions from 91,000 active contributors. (Source)

9. 1.4 million new blog posts are created every day. (Source)

10. 200 million Facebook users access the service from a mobile device. (Source)

11. There are more than 5 billion photos on Flickr. (Source)

12. 45 million people view SlideShare presentations each month. (Source)

13. $3.08 billion will be spent to advertise on social networking sites in 2011, a 55 percent increase over 2010. (Source)

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What To Do When an Earthquake Strikes

August 23, 2011 Molly White No comments
Baltimore DC Earthquake Damage

Don’t bother making or receiving calls on a land line of a cell phone. Instead check Facebook or Twitter immediately. And communicate via Messenger, Chat, texts, and email.

Seriously.

Today, I was at the Maryland Zoo, sitting on a short wall, waiting for a tram, when I felt the wall shake. I thought it was a big truck or something, looked around, saw nothing that could be the cause of the shaking, and by the time I could process that there was nothing I could see that would cause the shaking, the shaking had stopped.

My phone rang, I couldn’t answer it. I couldn’t call out either. But I could receive and send emails and texts and I could check Twitter and Facebook. Thanks to technology and the interwebs, I connected with my husband and mother, who informed me that Baltimore had been struck by a 5.9 magnitude earthquake. I was then able to reach out on Facebook and Twitter to find out how all of my other friends and family faired.

I also managed to scoop up several AWESOME Foursquare badges!

 

Twitter and Facebook, kept me in the loop and up to date with everyone.  And Foursquare sucked me back in with these badges.

Everyone’s fine, us East Coasters are being heavily mocked by those on the West Coast and this photo is making the rounds on the internet, depicting the damage from the quake.

Baltimore DC Earthquake Damage

Baltimore DC Earthquake Damage

 

The takeaway from this is if you don’t have a smart phone, good luck contacting your friends and loved ones in the case of a large scale emergency situation.  And ALL HAIL SOCIAL MEDIA!!!

 

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Facebook for Business 101

August 20, 2011 Molly White No comments

 

Molly White Marketing Facebook Business Page

I’m teaching a class on Facebook for Business today so I thought it might be nice to turn my slides and presentation into a blog post to turn this blog post into my class.

Included in this post will be my slides and a basic outline of the class,This post will be what I use to teach my class but what you’ll miss is my witty repartee and any knowledge nuggets attained by said repartee and any ensuing questions from what I hope to be, my very active class members!

This is an intro, so let’s start with the Facebook Basics:

  1. Log on to your personal Facebook account
  2. Type in http://www.Facebook.com/PAGES
  3. Click on the “Create Page” button

 

Now comes the fun part!  Chose the type of business your page will represent

 

For the sake of this class, I’m choosing to set up a Local Business or Place

 

 

Fill in the information completely, and check off the box of terms and agreements. Then click on the get started button.

 

Voila! You’ve got a Facebook Business Page!! Facebook has provided you a list of things to do now that you’ve got a business page.

 

 

IGNORE THEM ALL for now!!!  Before you go sharing the page, importing contacts and posting status updates, you need to fill in the blanks as completely as possible, which means you have to go behind the scenes!

Click on those tiny little words at the top of your page, just under the name of your page:edit info And thus the Content Management System or CMS of Facebook Business Pages is revealed.

 

 

Just look at all of the information you can fill out to your heart’s content!  And please, by all means, fill it ALL out!  This is the stuff that counts for SEO!!!

  • Give detailed and specific information wherever possible.
  • The boxes are different based upon the page that you have chosen to set up
  • There will always be an About section.  You will have less than 140 characters to explain your business
  • Use some of those characters to type in your businesses ENTIRE URL
  • Use keywords in the description section, providing your URL once again
  • fill out email and web address again

Now let’s look at Your Settings:

 

Your Settings determines how you post on the page and if you receive notifications via email.  As long as the top box is checked, you will always act as the page when on the page.  If you uncheck it than you can post on the page as yourself.  This can be handy if you’d like to help drive some conversation on a post.

If the second box is checked, that means you will get an email every time someone comments on a post or posts on your page.  This is incredibly helpful for page management.  If someone reaches out to your business via Facebook, a speedy response is appreciated and will help encourage more use of your business page.

 

Next on the left side of the page is Manage Permissions.

 

Manage Permissions is where you determine where non-fans land when they go to your page, what fans are allowed to post on your wall, and what shows on the page.  Here you can also keep the page unpublished while you work on creating it.  And set up a list of words to block on the page.  You can chose to prevent people from talking about your competition this way.

 

After Manage Permissions comes Profile Photo.  It’s rather self explanatory, upload a photo that represents your business.  What you should know is that your picture is allotted 180 x 540 pixels of space so you should get creative and use that space to the best of your abilities!  Keeping in mind that from the 180 x 540 pixel image, Facebook will pull a little 50 x 50 avatar of your business for use in the newsfeed.

Moving down the left side we come to the Featured setting

 

Facebook Business Pages are all about making a connection with people.  And what better way  to make a connection than to show them who’s behind the page! This is how you do it!  Don’t be shy, show yourself!

We’re going to quickly glance over Resources and Manage Admins. Both are fairly straightforward.

You can add and delete admins in the Manage Admins section.  The caveat is that you can only add people with whom you are Facebook Friends. If you’d like to not establish a friendship with someone whom you’d like to make an admin of your page, than they simply have to like the page and you can select them from the list of people who like your business.

Resources is one stop shopping for ways to promote your page.  You can:

  • upload a CSV file of up to 5,000 contacts
  • link your Facebook page to your twitter account
  • Advertise on Facebook
  • obtain code to install social plugin’s on your website
  • send an update to fans – this shows up in their Facebook inbox
  • And read some tips and tricks that Facebook has written

Now onto the meat of the back end of Facebook Pages and what makes them like a mini website!  Facebook Apps

 

Certain Facebook Apps come preloaded, they’re the tabs on the left hand column of your Facebook Business Page and include Photos, Notes, Events, Links and Video.  These auto-populate with their appropriate page updates.

If you’d like to get a little fancier you can add Discussions, which is another Facebook created app.

But the fun pages are the ones you create yourself or personalize in some way to really show off what your business is about.

To install any of these apps, scroll the down the page until you see the add to my page button under their profile picture, select the page on which you’d like the app installed, and it will appear on your page ready for you to take action!

My favorites are:

Static HTML:iframe Tabs – I use this app the most of all because it is like a blank canvas! It’s already programmed to fan-gate or like-gate the page so you don’t need to know FBML.

Fan-gating and like-gating, means that fans see one image while non fans see another. Uses for Fan-Gating include, contest, coupons, and other incentives.  ”Like our page and get XXX” Like our page to enter to win XXX”.

You don’t have to fan-gate with this app, but it’s nice to know that you can.  To use this app you need to have some knowledge of basic html.  The two most common ones to know are

  • how to make an image appear <img src”http://www.yourimagelinkhere.com”>
  • how to make a link work <a href=”http://www.yourlinkhere.com”>Words You want to appear in blue with an underline</a>
  • to make an image link simply combine this to form this :<a href=”http://yourlinkhere.com><img src=”http://www.yourimagelinkhere.com></a>
  • when all else fails Google it!

There is a caveat to all of this: You must host your own image! Two great FREE services for this are Photobucket and Dropbox. Now image hosting seems complicated but it’s not.

With Dropbox, you simply install dropbox on your computer, store your image in the Public file in dropbox and select to copy the public URL, then just paste that sucker into your code.

With Photobucket, you upload your image to Photobucket and select to copy the public URL, then just paste that sucker into your code!

OK back to other great apps for your page, along the same lines as Static HTML: iframe tabs is HyperArts TabPress app. Same concept, same free awesomeness!

For anyone who is looking to sell a product or service with a fixed price, I am head over heels in love with Payvment. It’s robust, free, and easy to use.  All you need is a paypal account and the time to upload images, descriptions, and shopping details.  You can even offer discounts to fans and Payvment will calculate them for you.

I’ll be honest, with these three apps you can do anything that any other app is offering.

I use Google Forms or JotForm to create contest entry forms, I add my MailChimp email widget to these apps and I create basic graphics using a free program called Inkscape.

***The most important thing to remember when designing these pages is that you only have 520 pixels of width to work with.***

Once these apps are installed on your page and you’ve customized them, you need to do 3 things.

  1. On the Apps management page select edit settings and type in the name you would like to appear on the left side of your page.

2.  Go into the Manage Permissions section and select your newly named page as the default landing tab so all the new fans see your handy work and are able to take advantage of your fan-gated offer!

3.  Select  in the upper right corner and then click on edit under the list of apps that appears under your profile picture.  Move your newly created app as close to the top of the list as you can.  Wall, Info and Photos can not be moved.

Ok that’s it, your page is now set up and you can go back to that first getting started page and do all of those things that Facebook suggests.  You’re off and running!

 


 

 

 

 

 

 

 

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Fabulous Facebook Page-Dapple Gray Designs

June 30, 2011 Molly White No comments
Dapple Gray Designs 1 000 Fans Celebration

I love finding small businesses that are using Facebook and other social media outlets in the best possible way.  When I come upon a business that gives me current, useful information, takes adavantage of the free tools available to build out their presence and engages their audience, it makes me smile.  Sometimes I find myself liking a page, even if I don’t ever intend to frequent the business, just because the page is so awesome.

 

And then you know what happens, I end up frequenting their business because their stuff keeps coming up in my newsfeed and I’m reminded why I liked their page. Since I liked their page, I’m probably going to like their product or service. Because that’s what good social media does!

 

I’ve decided that it would be fun to regularly highlight the businesses that I think do a great job with their social media and explain why I love them.

 

First up, Dapple Gray Designs.  Full disclosure, the owner is a friend of mine, but she is not a client.  She engages her fans, partners with businesses like her own and with blogs whose reader base is her target customer, uses the free apps available to customize her page, rewards and interacts with her fans, and keeps people updated on the most current inventory and news about the business.  The only expense for this page, is the product that she gives away.  Everything else on here is free.

Dapple Gray Designs, makes and sells adorable children’s clothes at reasonable prices.  The clothes are sold on Etsy, at boutiques, and through the Facebook page itself.  Suzi, the owner, has worked really hard to grow her fan base and market herself, almost solely through her Facebook business page.  In less than a year’s time she has accrued over 1,000 quality fans. I mention quality, because it isn’t all about the number of fans a business has, it’s about the likelihood those fans will frequent the business.

 

Dapple Gray Designs, partnered with blogs that catered to mothers who would likely purchase her designs and started offering giveaways through these blogs.  A condition of entrance, was fanning her page.

Then once people started liking the page, and buying and winning her clothes, she encouraged people to post pictures of their children wearing the clothes.  Once people did that, she would repost the pictures to ensure that all of her fans saw the cute kids in the cute clothes.

This is a great way to encourage people to interact with a page.  Who doesn’t want to brag about how cute their kids are and hear other people tell them that their kids are in fact, the adorable!?

Suzi also uses her status updates to showcase new products and announce their availability.

And since people are being encouraged to actually go to her page, not just read about Dapple Gray Designs in their newsfeed, Suzi has taken full advantage of the FREE custom tab apps that are available.  She’s using, Static HTML for Pages as a welcome landing page, Payvment as a shopping cart from within Facebook, MyEtsy which ports her etsy page to her Facebook page, and the Sweepstakes app to host a giveaway on her page.

On top of all of these tools, Suzi, very cleverly, hyped up a big promotion for when she hit 1,000 fans.  Suzi partnered with other shops and designers of handmade goods for children and hosted joint giveaways encouraging entrants to like both the Dapple Gray page and the partner page in order to enter the contest.  She used Google Forms to create entrant forms, and the notes section of the Dapple Gray Designs fan page to list the details of entry as well.

The 1,000 fans celebration contest is still running, I’ve entered to win a few things myself!  Hats off to Suzi for using all of these tools to her advantage and for doing such a successful job marketing Dapple Gray Designs.

 

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Social Media Statistics in Video Format

June 29, 2011 Molly White No comments

This video was produced by Socialnomics, author, Eric Qualman using June 2011 information.

There are some powerful takeaways from this video including the information listed below.

  • If Facebook were a country it would be the world’s third largest, yet Facebook, Twitter, YouTube and Google, aren’t welcome in China
  • 95% of companies using social media for recruitment, use LinkedIn.
  • Lady Gaga, Justin Beiber, and Britney Spears have more twitter followers than the entire populations of Sweden, Israel, Greece, Chile, North Korea, and Australia.
  • The Ford Explorer launch on Facebook generated more traffic than a Superbowl ad
  • 69% of parents are friends with their children on social media
  • 34% of bloggers post opinions about brands and products
  • 90% of consumers trust peer recommendations, 14% trust advertisements

 

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30 Social Media Statistics

June 28, 2011 Molly White No comments

Here is a list of 30 Social Media Statistics from the last several months. These were orginally posted by Jeff Esposito, and then reposted to All Facebook.

  • 5 percent of online shoppers note that social media influenced them to visit a retailer’s website (Foresee)
  • 82 percent of 18-29 year olds utilize a form of social networking (Pew)
  • 42 percent of American internet users over 18 actively use Wikipedia (Pew)
  • 40% of corporate Twitter accounts engage in some kind of customer service (Burson-Marsteller)
  • In 2011 marketers will increase their social media usage by 75 percent (Brian Solis)
  • 48 percent of consumers combine social media and search engines in their buying process (GroupM)Staff Members Dedicated to Social Media
  • 10.5 percent of CMOs say social marketing efforts are effectively integrated into their overall marketing strategy (MarketingProfs)
  • 97 percent of the top US charities utilize Facebook in their marketing efforts (UMass Dartmouth)
  • Of all social networks, YouTube has the highest Net Promoter Score with 50 percent of users saying they would recommend it to a friend (MarketingProfs)
  • ~140 Million Tweets are sent each day (Twitter)
  • 24 percent of adults have posted a review of a product they have purchased (HubSpot)
  • 41 percent of the companies report that there is no staff dedicated to social media (Useful Social Media)
  • 89 percent of companies note that social media will become a useful cog in their marketing mix moving forward (Useful Social Media)
  • 35 percent of small businesses utilize social media in their marketing mix (eMarketer)
  • Facebook expects to bring n $4.05 billion in ad revenues this year (eMarketer)
  • Facebook is the leading social network for nine out of 13 Asia-Pacific countries (Edelman)
  • One out of every six minutes spent online is on a social network (comScore)
  • 73 percent of the US internet population visits Facebook each month (comScore)
  • 62 percent of Facebook users between 35-54 years of age have liked a brand (eMarketer)
  • 64 percent of Twitter users are female (Pew)
  • 85 percent of LinkedIn users are Caucasian (Pew)
  • 47 percent of journalists will use Twitter as a source for a story (Digital Journalism Study)
  • Less than 3 percent of micro businesses utilize Twitter (Vistaprint)
  • 61.2 percent of Facebooking females list themselves as married less than a year, compared to 44.3 percent of males (AdAge)
  • The average media site integrated with Facebook has seen a 300 percent increase in referral traffic (Search Engine Land)
  • 61 percent of Facebook users who have liked a brand note that they are more likely to purchase from that brand (AllFacebook)
  • 96 percent of Americans use Facebook (Business Insider)
  • 80 percent of social media marketers are using the platforms to increase brand awareness (eMarketer)
  • Only 8 percent of US internet users utilize Twitter despit despite having a 92 percent awareness level (Edison Research)
  • 46 million Americans check their social media profiles daily (Edison Research)
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Status Updates are a Common Courtesy

April 1, 2010 Molly White No comments

Years ago, I sold copiers.  As part of the training for copier sales, I went to sales school, and learned some pretty fundamental basics that apply to more than just copier sales.  One of the highlights was the “radio” station, WIIFM, otherwise known as the acronym for the most basic principle in sales: What’s In It For Me?

In other words, as a salesperson, it was my job to convince a person of the benefits of buying a copier from me.  The same question can be applied to Facebook.

Why should I become a fan of XXX brand?  What do I get in return?

I took a look at my own Facebook profile; apparently, I’m a fan of 183 pages.  I have fanned these pages for various reasons, but I can tell you that only a very small portion are giving me anything in return.  Either through Facebook’s selective algorithm or through the pages own lack of updates, they’re not in my newsfeed and therefore, not in my thoughts.

What do I want in return for becoming a fan? I want useful news and information. I want to be reminded why I became a fan in the first place.  I want to be able to secure a pretty sizable amount of information about the business, product, or service, without having to leave Facebook, and I want to be rewarded on occasion, for being a fan. I don’t need a discount or a free pastry, but I’d love some inside scoop, stuff that only fans get, or at least get first.

I want pictures, updates, and links, and I want them on a fairly regular basis.  At least a couple times a week.  If it’s a restaurant, I want to know what the specials are that day. If it’s a retail business, I want to know what came in this week and when the next sale starts.  Or ideas about how I can use what they sell.  If it’s a service, I want to know what services they’re preforming and for whom; examples of a job well done, and news and info that pertains to their service.  And if it’s a blog or news outlet, well then, I want their news!  In all cases, almost anything is acceptable, as long as they are updating me and keeping the page in my newsfeed so I remember that they’re out there.

The same concept applies to my friends, STATUS UPDATES ARE A COMMON COURTESY!  Because we’re all on there to get a glimpse into the daily goings on of each other’s lives and without updates, we forget who’s there.

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